A dating app where likes went up and conversations didn't. I worked with the CEO to find out why, then designed the fix through to production.
Mektoube is a dating app for people who are looking to get married. Invitations were growing. Reciprocal conversations weren't.
Measure conversations, not taps. Then give the first move something to hold on to.
People could like a photo, a prompt or a detail instead of the whole person. I reworked the icebreakers and the onboarding so profiles had something to react to.
WhyAnswering "hi" is hard. Answering "you hike too?" is easy.
The recommendation engine computed compatibility for every pair, but discovery was sorted by date. We tested a feed sorted by compatibility. It became Super Match: fewer profiles, stronger chances of a real exchange.
WhyThe algorithm knew who matched. The users were the only ones who didn't.
I defined the experiments with the CEO and tracked activation, acceptance, first messages, reciprocal exchanges and premium conversion.
WhyA metric that goes up while people stay silent is lying to you.
These figures come from my résumé and cover several initiatives together. They're not the effect of one screen, and I don't publish the baselines here.
Remote in Europe or MENA, or hybrid from Marseille. Tell me about the product and what's stuck. I read everything.
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