Besma Lola Khalfa
Lead Product Designer
0→1 products, B2B, consumer mobile, design systems, AI-driven features, RTL and multilingual interfaces
Profile
Lead Product Designer with ten years across consumer mobile and B2B products. I lead discovery, shape product decisions, design the experience and work with engineering through delivery. Managed a team of six designers at Yassir; sole designer and head of product at Mektoube, reporting to the CEO. Experience with multilingual and RTL interfaces and with features built on recommendation and detection models.
Experience
Head of Product & Lead Product Designer, Mektoube
2023–2026. Dating app, mobile and web
Owned discovery, behavioural analysis, journeys, interfaces, prototypes, specifications and iteration with engineering and QA. Worked directly with the CEO on product priorities. Designed features built on recommendation and face-detection models.
Founding Product Design Manager, Yassir
2022–2023. Mobility and B2B, team of six designers
Led B2B MVP discovery and design, payment and operational flows, and a six-person design team. Contributed to the SEFAR design system: iconography guidelines, shared foundations, cross-squad reviews.
Senior UX/UI Designer, Somfy
2020–2022. Connected home, mobile and web
Designed installation guidance, recovery states, prototypes and detailed interfaces, with the technical teams through delivery.
Senior UX/UI Designer, Independent
2015–now. Services, e-commerce, culture
UX audits, discovery, web and mobile journeys, prototypes and user testing for clients in services, commerce and culture.
Selected outcomes
Mektoube: +34% post-onboarding retention and +12% invitation-to-conversation conversion, across several product initiatives.
Skills
Product strategy, product discovery, user interviews, usability testing, behavioural analysis, funnel analysis, A/B testing, information architecture, user flows, interaction design, UX/UI design, prototyping, design systems, design tokens, LTR and RTL interfaces, UX writing, AI product design, engineering handoff, design QA, team leadership
Tools
Figma, FigJam, Dovetail, Hotjar, Looker Studio, Jira, Confluence, Notion, Claude, ChatGPT, Midjourney, Runway
Education
Master's degree, Web design and strategy, Badji Mokhtar University, Algeria
Languages
French and Arabic: native. English: professional.